Truths and trends of America’s youth
College Reaction is a polling and research source gauging student thought on critical issues like politics, tech, social trends, science and health. We aim to translate youth trends and tastes for American media, business and mainstream discourse.
Our polling procedure aims to maximize randomization, minimize bias and streamline results
Meet the squad
Check out coverage of College Reaction’s polling
Commission a custom poll or research
College Reaction Polling utilizes a set of authenticated respondent databases to provide high-volume, customizable results from various segments of the college demographic. College Reaction’s digital polling generates samples that reflect the broader college demographic from a geographic, political, racial and gender perspective.
College Reaction’s polling is conducted using a demographically-representative panel of college students from around the country. The process requires respondents to verify their college e-mail address to ensure current enrollment in a four-year institution.
How we poll
Bridging backgrounds in statistics, computer science, economic research and media, our team spans generations. Well, from millennial to Gen Z, that is.